Dates and Times
Mon 16 Jan at 11am-12.30pm
An introduction to Marketing
with Amber Massie-Blomfield
From establishing your aims and objectives, right through to evaluating the success of your work, get a step-by-step introduction on how to market a theatre show.
Leading this session is Amber Massie-Blomfield, Executive Director of Camden People’s Theatre, who will equip you with the tools you need to plan and implement your own campaign strategy. Learn how to understand your audience, identify key messages, and set targets, as well as some of the marketing tools you can use, including flyers, photos, press releases, and social media. There’s also the opportunity to ask your own questions at a Q&A closing the session.
Amber has previously worked as Head of Communications at the Albany, where she was responsible for the marketing and communications for the national Fun Palaces festival. She has also worked on PR for organisations including Universal Music, the Globe, the National Theatre, Battersea Arts Centre, the Tricycle, the Arcola and many more.
Image credit – Joe Twigg